Thinking About Innovations
As a sommelier, I was constantly looking for ways to invigorate our winery and stand out from the competition.
I wanted to offer visitors more than just a wine tasting – an experience they would take home and remember for a long time.
Collaboration with Z-AGENCY
The idea came when I learned about Z-AGENCY and their gaming platform TerraHunt. I realized that combining wine and games could be exactly what I was looking for.
I envisioned visitors exploring our vineyards, solving puzzles, and learning about wine in a fun way.
Creating the Game and Training
I contacted Z-AGENCY and together we started working on creating a game specifically for our winery. It was exciting and inspiring.
I trained in using the platform and gradually, a game emerged that combines knowledge about wine with adventure and fun.
Collecting Contacts and Marketing
Each player has to register during the game, allowing us to collect email addresses. This became a key tool for our subsequent marketing activities.
Now we can communicate more effectively with our visitors and offer them personalized events and information.
Success and Future Plans
The game became a huge hit. Visitors are thrilled, and more importantly, they are returning.
I realized that using modern gaming technology was a great choice.
Not only does it increase interest in our winery, but it also allows us to be innovative and keep up with the times.